Thursday, September 2, 2010

Step One: Choosing a Car

So I figure I would try and get a grip on exactly whats going on in the hybrid world, a subject which I know next to nothing. So I am just gonna throw out a few different cars in a few different price ranges and see if I can get some feedback from others.

Group 1: The Monsters
I highly doubt I would be able to pull one of these off, but hey, you never know!


Will update with the mid and lower range cars soon.

Here we go

This is a ground up effort to get a car by selling adspace on the body. Think NASCAR, companies pay BIG bucks to sponsor those cars. Im hoping to apply this concept to everyday driving, garnering anywhere from 10,000 to 50,000 views a day. Basically a moving billboard. I plan on putting on a minimum set amount of miles a day. Trying to come up with some different marketing ideas such as driving to other major cities and spend a weekend just driving around (if I can get compensated of course). Other options such as parking in high visibility areas, viral marketing, social networking and samples.

It is my intention to choose a hybrid or completely electric car if possible. I would also market to environmentally friendly companies who would like to get their "green" message out.

Ive never done anything like this before so any help, comments or criticism is greatly appreciated.

Email any any questions or info to